LGBTQ

Since 1969, in June the world is celebrated in every corner of the worldPride Month, that is to sayThe month of the LGBTQ+pride: thirty days in which honor to those who, over the decades, have fought for the universality of civil rights and the greatest freedom of all, that of loving who you wantWithout feeling out of place, discriminated against or even in danger. A freedom still far from being totally conquered, but towards which small, significant steps are taken every day.

The fashion system has always been, largely, of enormous support in amplifying the rainbow message, and also this year he did it through a series of exclusive collections for Pride Month, in support of entities and associations that deal with rights, awareness, education and beyond.

For example Armani ExchangeHe launched a capsule collection, coloring his iconic logo with the colors of the rainbow to contribute to this' 'battle' to civil rights.

Discover the collection on our website: www.viamonteshop.com