Missoni is a fashion house founded in 1953 by Ottavio Missoni and his wife Rosita Jelmini. In 2003, Missoni celebrates the 50-year-old maison with a parade of more than 100 models of the historic maison archive. In the same year he is a guest at the Life Ball event in Vienna with a parade of more than 200 models. In 2007 debuts the new collection at the Pitti Picker (Pitti bimbo) in Florence ; the next year the first boutique in London is opened in Sloane Street.