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Gucci is an active Italian fashion house in the fields of high fashion and luxury items. In 1923 the first brand of the fashion house only brought back the name of the founder in the calligraphic character, probably derived from his signature. After working as a young man at the Savoy Hotel in London as a lift and having known the English style, horses and riding (i.e. brackets, clamps, saddles, brias and finishes) have been an integral part of Gucci's heritage. In 1929 the logotine also brought back the initial episode of the founder's name. From work experience abroad in 1934 the brand of the deliveryman with a suitcase and a travel bag was introduced ; in the years Trenta many of the Italian customers are aristocratic with the hobby of the hyppica and their demands for horse riding prompts Gucci to develop its exclusive icons : the miniature of the horse bite, consisting of a double joint ring from a crossbar, and the green-red-green plot tape that picks up the traditional saddle-style subtext. In 1955 the pre-existing mark replaces a knight in armor, always with a suitcase and a travel bag, integrated into the heraldic coat of arms in a game of revisits in which the medieval medieval, citation of the presumed descent of the sellers of the Renaissance nobility, rises with worldly contemporaneity ; in the shield, above the rider, a rose and a rudder are depicted to symbolise the refinement and entrepreneurship of the family respectively. In this period there is the opening of the first Gucci store in the United States, on the 58 th Street in New York and since that time there is the beginning of the American expansion that enshrines its international success ; Gucci products quickly affirm for exclusive design and conquer the heart of movie stars, known for their elegance in the world of the jet set. In 1958 next to the symbol of the armigero, the logotìpo in stick character is attached ; the great spacing between the characters is a distinctive trait of the composition. In 1960 Aldo Gucci, one of the three children of Guccio, draws the symbol with the two "G" crossed, clear reference to the initials of the founder ; such a graphic sign, not yet become the brand of the company, is repurposed in several fogge : fuse in a circle, contrapt, inverted and in abstract form. In 1971 the logotine will be composed with a pardoned character while only in 1992, with the artistic direction of Alessandro Michele, will officially appear in the corporate brand the symbol of the double "G", until then used only as grids on the bags, footwear and belts. Beginning in 1998, the official communication will be entrusted to the only logotty composed with a pleasing, highly spaced character ; it is with this brand that the company presents itself in the world as a distinctive expression of the "made in Italy".
In 2019 the new monogram Gucci imprecise the accessories such as jewellery and bags ; it features the two overlapping G and riots both on the right.